M.Sc in Marketing, Level 9 (Add-On)
The Marketing Team at the Institute of Technology Sligo welcomes your interest in our Master of Science in Marketing Programme. If you want to develop an in-depth knowledge and understanding of the role of marketing within any organisation, then this is the course for you.
You can be assured that this programme provides the latest thought breakthroughs, future trend analysis and is built on best international practice.
The programme is developed around you the learner. Set in an area of exceptional natural beauty and amid a vibrant social and cultural scene, IT Sligo offers you an opportunity to develop your marketing, personal and professional skills in a student centred environment. Our workshop series compliments the core modules.
‘At IT Sligo, you are much more than just a number. What sets the marketing team at IT Sligo apart is our genuine commitment to excellence in education, achieved by a fusion of real-life business projects and the opportunity to network with Ireland’s renowned marketing professionals, combined with a student centred approach to knowledge creation and top class facilities’ states Ann Higgins, Head of Department of Marketing, Tourism and Leisure. ‘Year after year, our graduates have been successful in pursuing a meaningful career in marketing, both at home and abroad’.
Each year we host a Contemporary Marketing Conference, which provides a wonderful opportunity to hear from practitioners who continue to change and improve marketing practice.
Best regards
Dr Catherine McGuinn
Programme Director
M Sc. in Marketing
Master of Science in Marketing (Level 9)
The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.
Graduates will have the skills set and abilities to build the reputation of the professional practice of marketing.
The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.
Assessment will be based on a combination of continuous assessment and end of semester examinations.
Modules:
Semester 1
Export Marketing Practice
Service Leadership Through Creativity & Innovation
Sales Practice
Digital Marketing
Marketing Ethics
Contemporary Marketing MSc Marketing
Semester 2
Research Methods MSc Marketing
Brand Management
Entrepreneurship & Financial Analysis
Strategic Marketing Management
Professional Seminar Series
Semester 3
Dissertation MSc Marketing
All candidates must complete a Dissertation on a marketing related topic.
Key Skills
PROFESSIONAL ACADEMIC
- Strategic Marketing Excellence
- Analytical Management Competencies
- Decision Making Financial Insight
- Leadership Economic Awareness
- Creativity Research Orientation
- Collaboration Future Trend Analysis
What You’ll Study:
Course Outline for MSc in Marketing
Workshop Series
An important part of the programme is the provision of workshops each semester. All participants attend these workshops to enhance your learning experience.
- Academic Writing
- Study Skills
- Social Media Marketing
- SPSS
- The role of creativity in Marketing.
Career Opportunities
Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.
Duration
One year full-time
Two years part-time.
Candidates may select modules to complete at their own pace.
Twilight teaching (evening schedule) allows participants to combine post-graduate study with work/family commitments.
Number of Places
Capped each year at 20 to enhance participant’s learning experience.
Entry Requirements
An Honours Degree (2.2) Level 8 or higher or equivalent professional qualification in a business related field or Higher Diploma in Business Level 8.
Successful candidates must have taken at least three marketing subjects at under-graduate level.
Add-on Information Sheet 2012 13
FEES
The fees for academic year 2011 - 2012 are €7000.00 p.a.
Fee per 5 credit module €500.00
Dissertation fee – 30 credit module €1000.00
Highlighting the MSc in Marketing
For More Information
Contact the Head of Department of Marketing, Tourism and Leisure,
Ann Higgins at 071 9137220 or higgins.ann@itsligo.ie
