Bachelor of Business in Marketing Level 7 (Add-on)
Course Descriptions
This programme is designed to produce graduates who are capable of making a positive contribution to the marketing activities of any organisation. This will be achieved by developing their ability to investigate contemporary marketing issues and subsequently put them into practice. The course is very applied in nature, thereby ensuring graduates have the required marketing and IT skills relevant to the workplace. Subjects studied include Marketing Communications, Sales Practices, International Marketing, Finance and IT for Marketing.
Key Skills
- Market research
- Interpersonal skills
- Selling
- Problem solving
- Language (if chosen as elective)
What You’ll Study:
Bachelor of Business in Marketing Addon
Career Opportunities
Trade fairs, promotions, brand development, sales and other marketing activities
Award
Bachelor of Business in Marketing, Level 7.
Duration
One-year full time
Number of Places:
30
Minimum Entry Requirements
Higher Certificate in Business or other equivalent Level 6 qualification.
Further Study Opportunities:
Successful graduates may progress to the Bachelor of Business (Hons) Level 8, one year add on programme where they can further specialise in the marketing discipline or switch to the general business stream. Further progression to the M.Sc in Marketing L9 is available, which is a one year taught Master’s programme.
Click here to Apply Now
For More Information
Contact Ann Higgins
Head of Department of Marketing, Tourism and Leisure,
071-9137220
or
e-mail higgins.ann@itsligo.ie
